Business Strategy Analysis of Kopi Kenangan Using Porter's Five Forces

Authors

  • Ade Agung Gunawan Warja Universitas Pelita Bangsa
  • Abdurahman Abdurahman Universitas Pelita Bangsa
  • Pupung Purnamasari Universitas Pelita Bangsa

DOI:

10.33395/jmp.v13i2.14443

Keywords:

Strategy, Business, Porter, Kopi Kenangan

Abstract

This research analyzes the business strategy of Kopi Kenangan using Porter’s Five Forces framework to understand the competitive dynamics in Indonesia’s grab-and-go coffee industry. Utilizing a desk research approach, secondary data from various sources were processed and qualitatively analyzed. The results show that Kopi Kenangan has leveraged brand differentiation, product diversification, and investment support to strengthen its market position. However, threats from new entrants, supplier power, and intense competition remain significant challenges. This study provides strategic insights for coffee industry players to survive and thrive in a competitive market.

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How to Cite

Warja, A. A. G., Abdurahman, A., & Purnamasari, P. . (2025). Business Strategy Analysis of Kopi Kenangan Using Porter’s Five Forces. Jurnal Minfo Polgan, 13(2), 2288-2293. https://doi.org/10.33395/jmp.v13i2.14443