Forecasting Hotel Demand with Time Series Prediction Model Using Random Forest Regression
DOI:
10.33395/sinkron.v10i1.15655Keywords:
Hotel Demand, Prediction, Random Forest Regression, Reservation, Time SeriesAbstract
The tourism sector, as one of the main contributors to national foreign exchange, relies heavily on the growth of the hospitality industry. Improvements in this sector are expected to enhance service quality and strengthen the overall image of tourism. However, the hospitality industry is highly dynamic, with fluctuating room demand influenced by both internal and external factors, creating challenges for accurate demand forecasting. This study develops a hotel demand prediction model using internal variables (occupancy rate, reservations, cancellations, and lead time) and external variables (events and visitor numbers). The Random Forest Regression method was employed, with predictive performance evaluated through a proxy demand index. The dataset was obtained from Adiwana Unagi Suites, Ubud, Bali, covering historical time series data from November 2021 to July 2025 with a total of 18.674 transactions. Evaluation metrics included Mean Absolute Error, Mean Square Error, Root Mean Square Error, and R-squared, applied to each hotel room type. The results demonstrate strong predictive performance, with R-squared values of 99.83% for test data, 99.95% for training data, and 88.24% for three-month prediction data, accompanied by low error values across all metrics. The lower performance in the three-month forecast may be due to the proxy demand index not fully representing actual demand. Overall, the findings highlight the potential of machine learning approaches, particularly Random Forest Regression, to support decision-making in hotel management. The model can serve as a reference for room pricing, allocation, and operational strategies, enabling stakeholders to adapt effectively to fluctuating market demand.
Downloads
References
Abdou, M., Musabanganji, E., & Musahara, H. (2022). Determinants of Tourism Demand Using Machine Learning Techniques. African Journal of Hospitality, Tourism and Leisure, 11(2), 770–780. https://doi.org/10.46222/ajhtl.19770720.256
Ampountolas, A. (2021). Modeling and Forecasting Daily Hotel Demand: A Comparison Based on SARIMAX, Neural Networks, and GARCH Models. Forecasting, 3(3), 580–595. https://doi.org/10.3390/forecast3030037
George, R., & Mishra, V. P. (2024). Analysis and Impact of Digital Influence in Hospitality and Tourism Industry. 2024 2nd International Conference on Sustaining Heritage: Embracing Technological Advancements (ICSH), 41–45. https://doi.org/10.1109/ICSH62408.2024.10779719
Gomez Talal, I., Ballesteros, P., & Singh, A. (2025). Machine Learning in Hospitality: Interpretable Forecasting of Booking Cancellations. IEEE Access, PP, 1. https://doi.org/10.1109/ACCESS.2025.3536094
Gunter, U. (2021). Improving Hotel Room Demand Forecasts for Vienna across Hotel Classes and Forecast Horizons: Single Models and Combination Techniques Based on Encompassing Tests. Forecasting, 3(4), 884–919. https://doi.org/10.3390/forecast3040054
Han, S., Williamson, B. D., & Fong, Y. (2021). Improving random forest predictions in small datasets from two-phase sampling designs. BMC Medical Informatics and Decision Making, 21(1), 1–9. https://doi.org/10.1186/s12911-021-01688-3
Hewapathirana, I. U. (2025). Advancing tourism demand forecasting in Sri Lanka: evaluating the performance of machine learning models and the impact of social media data integration. Journal of Tourism Futures, 11(2), 261–285. https://doi.org/10.1108/JTF-06-2023-0149
Hikmawati, N. K., Ramdhani, Y., & Wartika. (2024). Exploring ADR Trends: A Data Mining Approach to Hotel Room Pricing, Cancellations, and EDA. Journal of Applied Data Sciences, 5(1), 189–202. https://doi.org/10.47738/jads.v5i1.165
Hossain, M. F., Das, D., Sultana, F., Istiaque, A., & Hossain, M. A. (2025). Performance Analysis of Machine Learning Models for Predicting Return Loss in 5G Microstrip Patch Array Antenna Design. 2025 International Conference on Electrical, Computer and Communication Engineering (ECCE), 1–6. https://doi.org/10.1109/ECCE64574.2025.11013986
Huang, L., & Zheng, W. (2021). Novel deep learning approach for forecasting daily hotel demand with agglomeration effect. International Journal of Hospitality Management, 98(April), 1–11. https://doi.org/10.1016/j.ijhm.2021.103038
K, M. M. M., B, I., Prasad, H., & TD, S. (2024). Load Forecasting Using Random Forest Regression Algorithm in Machine Learning. 2024 International Conference on Science Technology Engineering and Management (ICSTEM), 1–6. https://doi.org/10.1109/ICSTEM61137.2024.10560982
Karawapong, A., Karoonsoontawong, A., & Kanitpong, K. (2025). Exploring the multiscale relationship between the built environment and metro station ridership. Case Studies on Transport Policy, 20(April), 101466. https://doi.org/10.1016/j.cstp.2025.101466
Kim, D. K., Shyn, S. K., Kim, D., Jang, S., & Kim, K. (2021). A Daily Tourism Demand Prediction Framework Based on Multi-head Attention CNN: The Case of the Foreign Entrant in South Korea. 2021 IEEE Symposium Series on Computational Intelligence, SSCI 2021 - Proceedings. https://doi.org/10.1109/SSCI50451.2021.9659950
Laaroussi, H., Guerouate, F., & Sbihi, M. (2023). A novel hybrid deep learning approach for tourism demand forecasting. International Journal of Electrical and Computer Engineering, 13(2), 1989–1996. https://doi.org/10.11591/ijece.v13i2.pp1989-1996
Natarajan, E., Radvar, T., Solihin, M. I., Ang, C. K., & Kumar, K. (2024). Chapter 15 - A pilot study and development of prediction model for tire compound quality. In K. Palanikumar, E. Natarajan, S. Ramesh, & J. P. B. T.-M. I. in M. E. Davim (Eds.), Woodhead Publishing Reviews: Mechanical Engineering Series (pp. 299–311). Academic Press. https://doi.org/https://doi.org/10.1016/B978-0-443-18644-8.00020-4
Peng, T., Chen, J., Wang, C., & Cao, Y. (2021). A Forecast Model of Tourism Demand Driven by Social Network Data. IEEE Access, 9, 109488–109496. https://doi.org/10.1109/ACCESS.2021.3102616
Pramita, D. A. K., Saraswati, N. W. S., Sandana, I. P. D., Pirozmand, P., & Bisena, I. K. A. (2024). Optimizing Hotel Room Occupancy Prediction Using an Enhanced Linear Regression Algorithms. MATRIK : Jurnal Manajemen, Teknik Informatika Dan Rekayasa Komputer, 24(1), 95–104. https://doi.org/10.30812/matrik.v24i1.4254
Rahmaddeni, R., Wicaksono, M. T., Wulandari, D., Agustriono, A., & Ibrahim, S. A. (2024). Enhancing Multiple Linear Regression with Stacking Ensemble for Dissolved Oxygen Estimation. MATRIK : Jurnal Manajemen, Teknik Informatika Dan Rekayasa Komputer, 24(1), 85–94. https://doi.org/10.30812/matrik.v24i1.4280
Ray, S., Rahman, M. M., Haque, M., Hasan, M. W., & Alam, M. M. (2023). Performance evaluation of SVM and GBM in predicting compressive and splitting tensile strength of concrete prepared with ceramic waste and nylon fiber. Journal of King Saud University - Engineering Sciences, 35(2), 92–100. https://doi.org/10.1016/j.jksues.2021.02.009
Sampaio, C., Sebastião, J. R., & Farinha, L. (2024). Hospitality and Tourism Demand: Exploring Industry Shifts, Themes, and Trends. Societies, 14(10), 1–14. https://doi.org/10.3390/soc14100207
Shirisha, N., Anusha, K., Kiran, A., & Buavani, Y. T. S. (2023). Prediction of Hotel Booking & Cancellation using Machine Learning Algorithms. 2023 International Conference on Computer Communication and Informatics (ICCCI), 1–4. https://doi.org/10.1109/ICCCI56745.2023.10128484
Soegianto, L. M., Hinandra, A. T., Suri, P. A., & Fajar, M. (2024). Comparison of Model Performance on Housing Business Using Linear Regression, Random Forest Regressor, SVR, and Neural Network. Procedia Computer Science, 245(C), 1139–1145. https://doi.org/10.1016/j.procs.2024.10.343
Thomas, N. S., & Kaliraj, S. (2024). An Improved and Optimized Random Forest Based Approach to Predict the Software Faults. SN Computer Science, 5(5). https://doi.org/10.1007/s42979-024-02764-x
Zhang, B., Li, N., Law, R., & Liu, H. (2022). A hybrid MIDAS approach for forecasting hotel demand using large panels of search data. Tourism Economics, 28(7), 1823–1847. https://doi.org/10.1177/13548166211015515
Zhang, H., & Lu, J. (2022). Forecasting hotel room demand amid COVID-19. Tourism Economics, 28(1), 200–221. https://doi.org/10.1177/13548166211035569
Downloads
How to Cite
Issue
Section
License
Copyright (c) 2026 Dewa Ayu Kadek Pramita, Ni Wayan Sumartini Saraswati, I Putu Dedy Sandana, Dewa Ayu Putu Rasmika Dewi, Ni Kadek Bumi Krismentari

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


Moraref
PKP Index
Indonesia OneSearch
OCLC Worldcat
Index Copernicus
Scilit




















